In 1974, Leo passed the torch to his son. Howie inherited sawdust covered wooden floors, item racks supported by milk crates, and a square footage that only had space for one register. The potential was glorious. Over the next 30 years, Howie and his two partners would grow Fairway into a small chain of stores across the New York tri-state area. Adding a greater variety of items and small-batch products, quickly made Fairway “Like No Other Market.”
The neighborhood truly embraced the unique food experience Fairway offered. Food-lovers traveled across town to shop with us, and soon the vision of expansion was realized. The partners brought in specialty imports and started hiring a crew of ambitious, hardworking foodies who would one day become Fairway’s experts and department heads. The flagship store took over the space next door, and by the mid-1980’s talk of Fairway Market was reaching a fever pitch all over town and beyond. We were always first to offer unique, different, imported, things-you-didn’t-know-existed foodstuffs. Our great values captured lots of attention and the new-and-improved product offering earned a newfound respect.
Today, it’s hard to envision the slender store that we once were. We have stores across New York, and in Connecticut and New Jersey – All offering the historical character and principles of our first: high quality fresh foods; a wide variety of unique selections; treasured relationships with small vendors and farmers; and exclusive new products.
We encourage all of our customers, current and future, to explore the world of food with enthusiasm and an open mind. Start by taking in the aromas and tastes of the finest foods at Fairway Market.